Why Delivery Services Don't Give a Refund

Order Guard Team

September 18, 2024

The simplest answer is margins.  They need to make money and they lose money when they give you a refund.  But let's not point the finger here at the delivery service(s).

There are several reasons these services aren't excited to issue refunds like hot cakes so consider this before you ask the question:

Why Do Restaurant Delivery Companies Like Uber Eats and DoorDash Avoid Giving Refunds?

Well, behind the convenience of on-demand delivery, there is a less pleasant reality: these companies are often reluctant to issue refunds when things go wrong, such as late deliveries, incorrect orders, or poor food quality because it can hurt the business model entirely.  But, why is this the case?  There are several key reasons.

1. Profit Margins and Financial Sustainability (These are FOR-PROFIT businesses)

One of the most significant reasons delivery companies hesitate to issue refunds is that their profit margins are pretty thin. Despite their massive reach and multibillion-dollar valuations, most delivery companies like Uber Eats and DoorDash operate on a business model where profits can be slim. The revenue they generate from service fees, delivery fees, and commissions often has to cover many costs, including delivery drivers' payments, marketing, app maintenance, and customer support. Issuing refunds eats into those profits directly.

When refunds are granted, they result in a direct financial loss for the company unless they can charge the restaurant or delivery driver for error. But typically the refund amount is either absorbed by the platform itself or the restaurant partner, leading to disputes over who is responsible for the refund. It also can diminish the relationship between the delivery service and the restaurant, as the restaurant will suffer the loss on top of having already eaten the cost of making the food. 

Ultimately, profit needs to be maintained in order to continue to provide service, so it's kind of a lose-lose situation.

2. Logistical Complexities and Unverifiable Claims

At a physical restaurant a customer can go in and complain, face-to-face. With 3rd party food delivery services its a bit more complicated.  There's "middle-men". The customer orders through the app, the restaurant makes the food, and an independent driver delivers it. This means that it's anyone's guess who is actually to blame.

For example, when a customer reports receiving cold or incorrect food, it’s hard to determine who is at fault. Was the restaurant slow in preparing the order? Did the driver take too long? Or was the issue with the customer’s own expectations? Verifying such claims can be difficult without solid proof, and delivery companies are wary of issuing refunds when the details are unclear. The more layers of uncertainty there are, the more stingy they get with refunds.

3. Fraud and Abuse Prevention

Another reason delivery companies are cautious about refunds is the potential for fraud and abuse. There have been numerous cases where customers try to exploit refund policies by making false claims. Whether it’s alleging that food never arrived or exaggerating the extent of an issue, some individuals try to game the system for free meals or discounts.

To combat this, companies have introduced stricter policies and want more evidence before issuing a refund/credit. Regardless of why they exist, more restrictions to while prevent abuse, just makes it harder to fix things when it's not fraud. Balancing customer satisfaction with fraud prevention is a delicate line to walk and unfortunately, it's the actual diner experiencing the bad customer service that has to suffer.

4. Driver Independence and Contractual Obligations

Many food delivery companies operate using independent contractors as drivers. This business model saves money in terms of employment benefits but introduces complications regarding refunds.

Technically the drivers are self employed and only being paid for the end result, which is the pick up and drop off of goods. Since they are not employed by the delivery service platform, the service itself has limited control over their actions during delivery. If a driver makes a mistake, it’s not always clear how or whether the platform can hold them accountable.  Imagine if you own your own company and somebody tried to tell you how to run it or what the consequences for a mistake should be, you wouldn't let someone else tell you how to run your business.  That's pretty much the situation with delivery service platforms & drivers.

So issuing refunds for mistakes made by independent contractors becomes a contractual issue. Delivery platforms cannot easily withhold payments or penalize drivers without risking backlash from their workforce. It's more within their control to manage customer dissatisfaction with credits or partial refunds rather than full refunds, balancing the needs of both customers and their independent contractors.  We say balancing here with a grain of salt as end customers are the most likely to suffer the consequences of these mishaps.

Remember, the delivery services are actually just technology platforms with customer service people.  They actually just manage the logistics between the customer, the restaurant and the driver.

5. Customer Support Resources

Managing refund requests across the nation, from customers, restaurants, and payment demands from drivers is A LOT.  That's why it means a huge investment in both human and technological customer support resources.  Let's be honest, it's likely that most refund requests under a certain amount, under a certain number, in a given period of time are handled by bots.  Its a numbers game and handling more folks in an automated fashion is likely the most cost effective and efficient manner.

To streamline operations, companies may opt for issuing credits for future orders rather than processing full refunds, which requires more manual intervention. These credits keep the customer tied to the platform while minimizing operational costs and making the process less complicated for both parties.

But that's also why you have EPIC failures within the system.

"UberEats Has Awful Customer Service And Here's Why That's Important" is literally the title of the post on Medium by Leena Chitnis, CEO & Founder of Timberdog.  Where she goes into lengthy detail on how the terrible experience was and that she wouldn't ever run her company in such a manner.  We've heard these types of horror stories from all over, it's literally why Order Guard exists. 

Conclusion

While food delivery services like Uber Eats and DoorDash have made dining more convenient, they often hesitate to issue refunds due to a combination of financial strain, logistical complexities, fraud prevention, driver independence, and resource limitations. For these companies, refund policies are designed to protect their bottom line and ensure their services remain affordable. However, this often leads to dissatisfaction when customers feel that legitimate complaints are not being addressed.

To improve customer relations and transparency, delivery platforms could consider more refined systems for handling complaints and refunds, possibly introducing more accountability across the chain of responsibility—from restaurants to drivers.

But we're not going to hold our breath.  In the mean time, don't settle for taking an L.  Consider getting Order Guard & getting the hassle-free experience you deserve.

<All Posts